(Insights)
Fandom Teardowns
Once a month I pick a fandom and read it through the Fandom Cycle: what it understood, built, nurtured, activated and scaled. Public information only.
Fandom Teardown #1 · October 2026
Bad Bunny's Fandom Playbook: Home First, Then the World
How the biggest Latin artist in the world nurtured his core at home before going global, phase by phase.
Read on Substack ↗(Free download)
Get the full methodology
The complete Fandom Cycle, step by step: how to run each phase, what to measure, the Activation Traffic Light in detail, why fans buy (and why they don't), and examples from music and sports.
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