(Glossary)

Glossary

The key ideas behind the Fandom Cycle, in plain words. The full definitions, metrics and examples are in the downloadable methodology.

Fandom intelligence

The strategy of understanding why fans belong, love and buy, and using it to grow a fandom without burning it out.

Belén Paoletti's method in five phases (Understand, Build, Nurture, Activate, Scale) to turn audiences into fandoms and fandoms into lasting results.

The fans who don't just follow but create, organise and pull the rest of the community along.

The things a fandom does together, again and again, that make fans feel they belong.

The goodwill a community builds up when nobody is selling to it. The more there is, the more you can ask for.

A simple rule that tells you if a fandom is ready to be activated: green go, yellow start small, red keep nurturing.

Why fans buy, or don't: pride in belonging on one side, the feeling of being asked for too much on the other.

The pride and excitement a fan feels when imagining being part of the moment.

The alarm a fan feels when a price or a request seems unfair or cold.

A single 0–100 score that shows how healthy a fandom is, not just how big.