Affective Balance

Why fans buy, or don't: pride in belonging on one side, the feeling of being asked for too much on the other.

Part of the Fandom Cycle by Belén Paoletti

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The complete Fandom Cycle, step by step: how to run each phase, what to measure, the Activation Traffic Light in detail, why fans buy (and why they don't), and examples from music and sports.

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