Start with a Fandom Audit.

Every engagement follows the Fandom Cycle. First we read where your fandom stands, then we decide what it needs. That way you don't jump to activation before the bond is ready for it.

Book a Fandom Audit ↗

01

Fandom Audit

Entry point · 2–3 weeks

A clear diagnosis of your fandom today.

  • A multi-source research read of who your fans are, what they say, how they behave and what moves them
  • The Fandom Cycle phase your community is in right now
  • A Fandom Health Score reading and the Activation Traffic Light: is it ready to be activated?
  • Three to five priority recommendations, presented in a live session

02

Fandom Strategy

Core project · 4–6 weeks

A full plan, built phase by phase.

  • What makes your fandom unique, and the rituals that hold it together
  • A nurture plan: content, experiences, recognition and owned spaces
  • An activation roadmap for launches, tours, campaigns and partnerships
  • How you'll measure progress across every phase

03

Fandom Advisory

Monthly retainer

A strategist on your side, month after month.

  • A monthly health check on your community
  • Feedback on launches, campaigns and content before they go out
  • Early warnings when the fandom is close to burning out

04

Talks & Workshops

Half day or full day

For teams, labels, agencies and conferences.

  • Keynote: the Fandom Cycle and why Nurture comes before Activate
  • Fandom Clinic: a live, interactive teardown of a real fandom
  • Hands-on workshops so your team can read its own fandom
More on speaking ↗

Artists and their teams, labels, management companies, brands, sports organizations and nonprofits: anyone whose growth depends on people who care.

Remote, worldwide, in English or Spanish. Most projects start with an Audit, and many continue into Strategy and Advisory.

Book a Fandom Audit ↗