(Fandom Cycle Glossary)
Activation Traffic Light
A simple rule that tells you if a fandom is ready to be activated: green go, yellow start small, red keep nurturing.
Part of the Fandom Cycle by Belén Paoletti
(Free download)
Get the full methodology
The complete Fandom Cycle, step by step: how to run each phase, what to measure, the Activation Traffic Light in detail, why fans buy (and why they don't), and examples from music and sports.
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