Affective Reserve

The goodwill a community builds up when nobody is selling to it. The more there is, the more you can ask for.

Part of the Fandom Cycle by Belén Paoletti

Get the full methodology

The complete Fandom Cycle, step by step: how to run each phase, what to measure, the Activation Traffic Light in detail, why fans buy (and why they don't), and examples from music and sports.

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